Importance Markers in Gmail

Gmail has an automatic feature that marks email messages as important.

Gmail uses several signals to decide which messages to automatically mark as important, including:

  • Whom you email, and how often you email them
  • Which emails you open
  • Which emails you reply to
  • Keywords that are in emails you usually read
  • Which emails you star, archive, or delete

You can also mark an email as important or not important manually yourself.
Position on the email message and press X to select it.
Press +/= (plus/equals key) to mark as important.
Press – (minus sign) to mark as not important.
You can access all email message that are marked as important:

  1. Arrow to the left to go to the navigation list.
  2. Arrow down to Important and press Enter.
  3. Then Arrow back to the right to access the list of important messages.

Note: If you use a screen reader, you may need to switch the “virtual cursor” off so you can use mark as important shortcuts. Press Insert (or Caps Lock) + Z in JAWS or Insert (or Caps Lock) + Space in NVDA and Narrator.
Microsoft Edge and Mozilla Firefox work the same as Google Chrome for marking email messages as important in Gmail. But the screen reader Narrator struggles to announce the importance marker, except in Microsoft Edge.

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